Today is November 28th, 2013 – One and a half weeks since the launch of my podcast, The Overwhelmed Brain: The Personal Growth Podcast for the Critical Thinker.
Since launch, I’ve been even busier than before the launch! I thought things would die down a bit, and I could focus on my website and promoting the show. However, the longer my show has been out there, the more people have been reaching out to me.
Even today, I got my first authentic fan email. Someone took the time to write to me and said “even if you stop the podcast, keep my email address so I can follow you.”
Wow! I am so honored. What a surprise that was. I’m in this for the long haul, so for the listener who sent that, I’m not going anywhere. Also, I had no idea I’d be getting fan mail! So that’s my bright spot of the day.
Yesterday, the iTunes rankings were less than favorable. Having a show in the top spots makes it more likely that it will get clicked on, downloaded and listened to. So not having it there makes it very hard for new people to find my show. Here are the rankings from last night (then I’ll cover how they look this morning):
- All of New and Noteworthy: #86
- Health New and Noteworthy: #13
- Business New and Noteworthy: #19
- Education New and Noteworthy: #11
#86 in the All N & N? All of those number are vastly different than they have been up to now. Quite the contrast from a couple days ago when I reached #1 in Business N & N. Fascinating.
Let’s compare last night’s rankings with this morning’s (opening iTunes for the first time today…). I wonder if Thanksgiving will alter the numbers in my favor or not:
- All of New and Noteworthy: #29
- Health New and Noteworthy: #1!
- Business New and Noteworthy: #1!
- Education New and Noteworthy: #1!
WOW! What happened!? This is the first time I’ve ever been first in New and Noteworthy in all 3 top-level categories! So, I was pushed off the front page for those three categories yesterday, now I’m on top. Awesome.
I shall enjoy my 15 seconds of fame, since I know tomorrow I’ll likely get pushed out again.
So what have I done to promote the show lately?
- I posted on my most recent guest’s Facebook page that he broke my download records for a day. He shared that around, and took a picture of it on his phone, then posted that picture on his Facebook page. I thought that was cool
- I got invited to a spreecast by the above guest (think Google Hangout), who showed a link to my show on the screen. It was a small group, but it was a nice gesture none-the-less
- I am creating this post (it helps with SEO, and part of the “Be Everywhere” strategy that Pat Flynn recommends.)
- I tweeted and posted Alex Barker’s interview on Facebook
Getting your guests involved with your promotions is a good strategy, if they are willing to do it. Most of them are. However the more A-list guests may not care or have time to promote a tiny show like mine. But that’s OK, because when people search for their name, and they find my show, it all evens out.
Let’s look at download stats up to this morning:
Nov 22: 289 downloads
Nov 23: 444 downloads – up 35%
Nov 24: 510 downloads – up 13%
Nov 25: 514 downloads – up 1%
Nov 26: 469 downloads – down 8%
Nov 27: 463 downloads – down 1%
Nov 28: 204 downloads (too early to rate – this is a morning number)
Interesting! The download numbers have fallen slightly, but my iTunes rankings went to the top. This makes me wonder if I received more Subscribers recently. Or, if iTunes purposefully rotates N & N podcasts to even the playing field for everyone. Hmm…
Well, let’s check my dismal web stats. I am definitely doing little to drive traffic to my website (lately) but that will soon change when I revamp the site, and create a more compelling opt-in gift. Though, I still get a subscriber on my site every day or two (or five).
Nov 22: 65 pageviews, 0:31 average time on each page
Nov 23: 53 pageviews, 1:48 average time on each page
Nov 24: 78 pageviews, 1:34 average time on each page
Nov 25: 57 pageviews, 2:50 average time on each page
Nov 26: 65 pageviews, 0:31 average time on each page
Nov 27: 69 pageviews, 1:58 average time on each page
I haven’t been posting visits, but they’ve been averaging just above half those numbers. For example, on November 25th, I had 35 visits, but an average of 1.63 pages per visit. This has been pretty consistent.
I think I’ll stop posting my web stats since I am doing little to promote the site right now. That will be changing very shortly, but the numbers are too small for any real analysis.
It’s a 4-day weekend for me. My plan is to reach out to more guests. I have a back to back interview planned tomorrow (I interview them, then they interview me!). And I have a To-Do list a mile long, all pertaining to my podcast and website. Oh, almost forgot, John Lee Dumas has posted some epic content on podcast sponsorships here. It’s a must read.
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