Today is November 21st, three days after the launch of my podcast, and something shocked me today: I am now listed in the New and Noteworthy section of iTunes!
Three days after launch, and I made it to #44 of N & N. That’s pretty cool! However, what’s even cooler is that I made it to #3 in Health N & N, #3 in Business N & N, and #2 in Education N & N.
That’s four locations where millions of people now know I exist.
What does this mean? Here are some facts:
- My brand and name are now being exposed to millions of people. This is where doors could open, and opportunities could be presented
- Speaking of opportunities, sponsors love to get their message out to millions of people. Having someone’s full attention during an audio show is the the lucky golden ticket for a sponsor
- My guests will receive traffic to their sites, creating the win-win scenario I want to have happen for them
- If a guest realizes he or she is suddenly spiking in visitors because of my show, they may refer other people to me
- I may receive more traffic to my site, which may result in more subscriptions to my email list.
- There is a high probability that I will receive both more good reviews and some bad reviews. I actually welcome bad reviews when they are few and far between. It shows people that all my reviews are authentic
- I will now get more feedback on what needs to be improved for my next shows
- Other possibilities I haven’t even considered yet
Now, it doesn’t mean I’m just going to start accepting sponsorships if I’m approached, as I don’t want to dilute the show with unnecessary content. If however the sponsor is a good fit, and I believe in their product or service, I will definitely consider it.
Another very cool thing happened today. One of my listeners told me how much they loved my Brian Ahearn interview, and that they were going to reach out to him for a possible collaboration of some sort. I’m so happy to hear that! I love knowing that the guests are getting value from the interview as well.
So let’s see the stats!
Nov 16: 13 downloads
Nov 17: 21 downloads – up 62%
Nov 18 (launch day): 69 downloads – up %304
Nov 19 : 188 downloads – up %367
Nov 20: 240 downloads – up %78
Nov 21 (as of 8:15 PM PST): 248 downloads – up 4%
You’re probably thinking “What? Why isn’t that last number off the charts?” Well, the answer is probably easy, but I actually don’t know why.
There are however a number of factors to consider. Just because millions of people see me now, doesn’t mean millions of people want to listen to me. Here’s what I believe will prevent someone from listening to my show:
- They don’t like, or care about, my niche (personal growth)
- The tagline doesn’t resonate with them (The Personal Growth Podcast for the Critical Thinker)
- The graphic isn’t appealing [therefore, the show must not be good]
- It’s late on Thursday and they don’t have time or want to listen to a podcast right now
- They don’t care about the guests I’ve interviewed
There are probably many more reasons, but that’s all I can think of for now. As far as web analytics, not much has changed. This is not too surprising, since many podcast listeners aren’t listening to my show to find out about me. Most probably just want to listen for content relevant to their life.
Nov 16: 10 page views
Nov 17: 47 page views
Nov 18 (launch day): 48 page views
Nov 19 : 277 page views
Nov 20: 119 page views
Interesting numbers huh? If you read my post yesterday, I noticed I made a mistake on November 19th, so I corrected that. Otherwise, notice the dip on November 20th. That could mean that one of my guests posted their interview to a social circle somewhere. Otherwise, it is way to early in the game to analyze these metrics. Let’s wait a couple weeks on that.
Other than that, I am treating every day as launch day and doing something different to see if it affects traffic. Today’s launch was through my personal Facebook page (the one I hardly ever use). I asked that group to follow me on my other Facebook page. I felt a little bad telling all my friends and family on that page “Hey, never talk to you, but come join me over here!” But I did preface it with the truth: I have been working on a project that has finally come to fruition. I have been up past midnight every night, having to get up early for work every morning. It has been a labor of love, but definitely “labor”.
Last of all, I think I had one more amazing subscriber to my email list. Thank you my friend. I don’t know you, but I want to know you. I am honored.
By the way, feel free to ask me any questions below. I’m happy to help with anything I can.
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