The Overwhelmed Brain Podcast Journey – Post 23

Click here for the podcast!
Click here for the podcast!

Today is December 21st, 2013, 33 days after the launch of my podcast.

Been super busy producing the Holiday Blues show. I think I have a good format, but I need to listen to it when I’m done. This is the biggest challenge I’ve had with creating a show thus far. 5 episodes, back to back, with a possibility that the format will not be liked, and very few will download the show. Yikes!

Nothing extraordinary happened today. Though I got a good laugh on a conference call a little earlier. A friend of mine in the mastermind had a conference call over Skype between me, him, and another guy. Well this other guy was new to both of us, so we had no idea what to expect.

It didn’t take long to realize that he couldn’t answer a straight question. Not sure why! You’d ask him about his day, and he would talk about sports. If you said goodbye, he’d start talking about something else. It was odd, and funny. Some people are really wrapped up in their own world.

So let’s get to stats and downloads. I’m excited to compare the following to what goes on Sunday and Monday since the next episode launches Sunday morning at 3:30 AM.

The current iTunes New and Noteworthy rankings:

  • All of New and Noteworthy: #34 (#31 yesterday)
  • Health New and Noteworthy: #2 (#2 yesterday)
  • Business New and Noteworthy: #2 (#5 yesterday)
  • Education New and Noteworthy: #2 (#4 yesterday)

The one podcast that has been consistently number one for the last few days is Knowledge for Men. Not sure about the content, but they certainly have found their way to the top for now!

Here are the download numbers in libsyn:

  • Dec 15: 1052 downloads (new release)
  • Dec 16: 1177 downloads
  • Dec 17: 863 downloads
  • Dec 18: 754 downloads
  • Dec 19: 786 downloads
  • Dec 20: 585 downloads
  • Dec 21: 667 downloads

Total downloads to date:  18,359  (was 17,567 yesterday)

Wow, it’s after midnight, and there are already 303 downloads for the next day (I’m writing this after midnight, so I guess that’s really today). How is TOB so popular? I’m not sure, but here’s why I think the download numbers are staying up there:

  • I’m using high quality audio equipment
  • I play moving (emotional, uplifting) music for intro and outro
  • I have a low radio voice
  • I have a sense of humor that I’m sneaking in more and more
  • I have gone the non-traditional route of interviewing without a guideline or pre-set questions. Not all the time, but sometimes
  • I am good at editing, making it sound more natural, and less edited
  • I have good keywords in my titles
  • I have good content, almost like a variety show
  • I’ve been told several times by guests that the interview was “fun”, so it’s possible it’s also fun to listen to
  • I add professional touches where I can like bleeping out expletives and timing music to start and end appropriately
  • I change up my intro with every new release
  • And I don’t upload it until I’m comfortable with how the whole show sounds (everything is tied together with the music, the timing is good, and the content is relevant)

Otherwise, maybe I have a good formula I shouldn’t mess with. Though,I’m still going to experiment as much as possible before the N & N cliff.

Stay tuned…

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  • Trevor Kimball

    Andrew from Knowledge for Men seems to be really working hard at marketing and getting reviews. He messaged me via Podcaster’s Paradise and offered to trade reviews. He has a lot of enthusiasm and it’s a positive topic too.

    I think your show’s biggest positives are that it sounds professional, you sound like you know what you’re doing and are an authority. I appreciate little touches like the humor that allow your personality to come through. I’d much rather listen to someone who feels like a friend than some guy who sounds all official. I appreciate when podcasts like yours vary their intros and other parts, especially when I listen to a couple episodes in a row. 🙂

    • Wow, great feedback. Thanks for sharing! Love it – hope others feel the way you do. Pat Flynn always has a different intro too (I wasn’t trying to copy, it just worked out that way), and I find that I never fast forward through his. So, the different intros do help in my opinion too.

      I didn’t realize Andrew was in PP, guess I’ll reach out to him! I’ve been silent in there, but not because I want to be. I will be more a part of that community when I have a normal schedule.

      If you still in communication, you may want to share with him not to waste all his ammo while in New and Noteworthy. It’s great to get up and out there, but he should be saving about half his resources for week 9, when the fame disappears.

      There is a good reason to get as many supporters as possible while in N & N (so when you drop off, you’ll hopefully have a lot of subscribers), but my advice is to not blow through every resource channel during that 8 weeks. When you fall off the cliff, who will be left to reach out to?

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