Today is Wednesday, December 18th, 2013, 30 days after the launch of my podcast. The show is still ranking between 1 and 5 in three categories of iTunes New and Noteworthy. It’s time to give up the month of download stats in one big post.
I want to show all new podcasters what topics saw the most downloads, what states and countries have the most listeners, and the average growth of the show over 30 days. And stay tuned for the bonus content below!
Let’s start with the topics. I’ve listed each topic, with the average downloads per day, total number of downloads for the month, and the percentage of all downloads combined per topic, all sorted in order of least popular topic to most popular:
|TOPIC||AVG DL / DAY||TOTAL DL FOR MONTH||% OF TOTAL DL|
|Persuasion & Influence||48||1497||9.25%|
|Passion and Purpose||438||1755||10.80%|
|The Entrepreneurial Mindset||79||1971||12.20%|
|Personal Growth Author||71||2299||14.20%|
Now, this is a tad misleading, because each episode is released a week later than the next. So with each release, there are old listeners plus new listeners, making the newer episodes more popular than if they’d been released when I had fewer episodes altogether.
However, there’s no doubt that stress is a very popular topic to talk about. This episode has been out for about two weeks now, and it has been kicking butt. Of course, the guy I had on, Robert Ridpath, was an excellent guest who really knew his stuff too. So, a great topic with a great guest probably helped a lot.
My thought is that you can take any niche, add the word “stress” to it, and have a highly downloaded episode. Another topic that surprised me was the career episode. That really took off. I wonder if it’s because many podcast listeners want more out of life. Or perhaps many are entrepreneurs, and many others want to be.
The average increase of downloads per day is 2.63%. If this rising trend continues, by the time the show reaches the full 56 days of iTunes New and Noteworthy, the number of downloads will be approximately 30,000.
Though this prediction will likely be too low, mainly because I have two multi-episode shows coming up. It will be interesting if I can pull in the same numbers daily as I can weekly. If so, then multiply the above number by 2.
Since the multi-part episodes last 5 days each, it’s possible they can bring in the types of downloads I typically see after every new release (about a 1000+ per day right now, and rising).
Here is a table showing the countries that downloaded the show, from most downloads to least (many countries excluded as the data was just too small to include):
|Korea, Republic of||41|
|United Arab Emirates||16|
Obviously, my show is not that popular outside the U.S., however, the numbers only grow, never shrink. So world-wide impact is happening.
Imagine knowing exactly where and who to target your content (or ads) to? The countries list above provides some information, but let’s drill down into some actual regions. This is where we can really hone in on specific demographics.
When we know where the listeners are, we can use that information to make our show more relevant to certain areas (if we want):
|California, United States||2536|
|Texas, United States||1077|
|New York, United States||896|
|Unknown, United States||629|
|Florida, United States||624|
|Pennsylvania, United States||538|
|Illinois, United States||479|
|Ohio, United States||463|
|Georgia, United States||459|
|Massachusetts, United States||429|
|Michigan, United States||401|
|Virginia, United States||393|
|North Carolina, United States||375|
|New Jersey, United States||370|
|Washington, United States||360|
|Colorado, United States||330|
|Arizona, United States||321|
|Oregon, United States||297|
|Maryland, United States||289|
|Indiana, United States||232|
|Wisconsin, United States||220|
|Minnesota, United States||210|
|Tennessee, United States||195|
|Connecticut, United States||192|
|Utah, United States||161|
|Missouri, United States||154|
|Kentucky, United States||135|
|Alabama, United States||133|
|South Carolina, United States||127|
|Nevada, United States||126|
|D of C, United States||103|
|Louisiana, United States||101|
|British Columbia, Canada||89|
|Maine, United States||83|
|Oklahoma, United States||82|
|Kansas, United States||81|
|Hawaii, United States||75|
|Iowa, United States||71|
|New Hampshire, United States||65|
|New Mexico, United States||63|
|Armed Forces Europe, Middle East, & Canada, United States||59|
|South Dakota, United States||59|
|Vermont, United States||50|
|London, City of, United Kingdom||46|
|Idaho, United States||45|
|Nebraska, United States||45|
|West Virginia, United States||43|
|Montana, United States||41|
|Mississippi, United States||35|
|Rhode Island, United States||33|
|North Dakota, United States||30|
|Korea, Republic of||28|
|Greater Accra, Ghana||26|
|Delaware, United States||26|
|Wyoming, United States||26|
|New South Wales, Australia||25|
|Arkansas, United States||21|
|Stockholms Lan, Sweden||19|
|Tehran, Iran, Islamic Republic of||16|
California, Texas, New York, and Florida (and unknown! But who knows where that is) obviously have a lot of podcast listeners. I compared the locations on the above chart to the location of members in the mastermind I belong to and it’s amazing how close they are. There appears to be more entrepreneurs in the areas listed above than anywhere else. I can’t see any other reason those numbers are higher in those states.
Entrepreneurs are a tech-friendly crowd, and probably listen to podcasts more than anyone.
Of course, I got a piece of fan mail from a teacher the other day. Not exactly an entrepreneur… though I have a show about personal growth! So I will be attracting a diverse crowd for sure.
Wow, lots of information to digest. Sorry about that! But, it can be helpful to watch trends, and understand your demographics. Are you in New and Noteworthy and have quite a different story to tell than me? Let me know! Not too many people, if any, are being open about their numbers. Would love to know where you are on your journey too.
So let’s conclude and go back to what we’re all used to seeing in every post – iTunes rankings!
Here are the current iTunes New and Noteworthy rankings:
- All of New and Noteworthy: #22 (#27 yesterday)
- Health New and Noteworthy: #2 (#3 yesterday)
- Business New and Noteworthy: #2 (#3 yesterday)
- Education New and Noteworthy: #2 (#3 yesterday)
All 2s! Sure, 22 is not exactly 2, but it’s still a great place to be, considering the alternative (off the charts completely). This is kind of surprising tonight, since my download numbers have fallen the last couple days (under a 1000). Still, those are giant numbers compared to the rest of the time I’ve been on, but it’s funny how yesterday I was lower in the ranks with higher downloads, now today I’m higher, with lower downloads.
Goes to show it’s probably a lot about how many subscribers one is getting.
So there you have it. That is my first epic post! Of course, what kind of post can call itself epic without a bonus? Not this one, that’s for sure!
Here are 11 ways that you can land guests for your podcast. Every time I figure out a new way, or learn about one from someone else, I add it to my list. There are more too! But I gotta save some for later, right?
11 Ways to Land Guests for Your Podcast
- Go through the Contact page on their website (usually the most common way to get a hold of someone)
- Reach out to podcasters in your niche. The host of a show usually knows a lot about the niche, and can also refer guests
- Find author info in Amazon, under the New Book Release page (then contact them!)
Also, authors for not so recent books might like the attention too!
- Go through your Twitter followers. There is a huge potential for guests in there.
Then, just tweet them a message!
- Sign up with HARO http://www.helpareporter.com/ Caveat: Your website is supposed to have an Alexa.com rating of under a million. However, since you have a podcast, you might be OK.
- Look for guests on youtube (i.e. TED talks and other shows in your niche, etc)
- Look for media relations companies, and ask them if they have anyone you could interview. Bigger guests (celebrities especially) will utilize media relations companies to schedule interviews.
- Facebook fan pages. You can often message potential guests directly on their fan page
- Bloggers in your niche would likely love to do an interview
- Reach out to other podcasters. They usually enjoy being the guest – it gives them a break from being a host!
- The more podcast friends you have, the more likely you’ll receive referral guests out of the blue. In other words, I’ve received a couple, high-quality guests from a fellow podcast referring them to me
If you want to land a really big fish, make sure you do what you can to provide them value. Promote their stuff. Write a blog about them, then tweet it to their followers. Just remember to always provide value.
If someone wrote about me, talking me up, it would definitely get my attention. Of course, I’m not famous (yet), so you could probably land me as a guest a bit easier than someone like Anthony Robbins.
Did you learn anything new? Do you have any questions? Feel free to post your comment below.
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