The Overwhelmed Brain Journey – Post 22

Click here for the podcast!
Click here for the podcast!

Today is December 20th, 2013, 32 days after the launch of my podcast.

Wow, I am tired. I finished my epic post the other night around midnight. I stayed up again last night until midnight getting Sunday’s show ready for upload. And I put in a 55 hour work week at my day job on top of that.

Monday, December 23rd is the last day at my day job. I am going full-time podcasting and blogging for The Overwhelmed Brain. Having 55 extra hours a week to dedicate to my online stuff will be so incredible, I’m not even sure it has sunk in how much more productive I’m going to be.

Nothing changes fast without making big changes. That’s the step I am taking. I am taking big chances too. Stepping into the void, hoping there’s a safety net, but also building one if there isn’t. Just a strange place to be in. After all, I’ve been a 9 to 5er all my life. I will have no income after Monday, but my plan is to change that by February. But we’ll get to those plans later!

The current iTunes New and Noteworthy rankings:

  • All of New and Noteworthy: #31 (#22 two days ago)
  • Health New and Noteworthy: #2 (#2 two days ago)
  • Business New and Noteworthy: #5 (#2 two days ago)
  • Education New and Noteworthy: #4 (#2 two days ago)

Here are the download numbers in libsyn:

  • Dec 14: 576 downloads
  • Dec 15: 1052 downloads (new release)
  • Dec 16: 1177 downloads
  • Dec 17: 863 downloads
  • Dec 18: 754 downloads
  • Dec 19: 786 downloads
  • Dec 20: 585 downloads

Total downloads to date:  17,567  (was 16,889 yesterday)

It’s hard to believe that only 8 days ago, I was celebrating 10000 downloads. Now it’s almost at 20000. It took 22 days to get to 10000 downloads, and 8 days to get another 7600. Hmm, does that mean in 12 days I’ll be up to 30000? I don’t think that’s going to happen.

Interesting note. WBEZ’s Tech Shift is number 1 in All New and Noteworthy right now. No ratings. No reviews. And one, 13 minute episode. The conclusion I come to is that the show is being found through an organic search on iTunes (or even Google). The description has the words “Google Glass”.

Wanna bet iTunes cares more about delivering exactly what the listeners are searching for instead of ranking a show based on ratings, reviews, quality, or anything else? And if that’s the case, a show using the most popular search terms in Google would be a fantastic experiment.

Hope you enjoyed the epic post (I see that form the comments I got, many did!). I look forward to continuing bringing in the stats, and experimenting until I find something that goes viral! Got a loaded few days coming up. Can’t wait to share again!

Thanks for stopping by. Stay tuned…














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  • Trevor Kimball

    Actually, I think you could hit 30,000 in less than 12 days because you’ll have even more episodes by that point. Looking forward to finding out.

    Interesting about the WBEZ’s Tech Shift podcast. In addition to iTunes SEO, I suspect that the radio station is driving a lot of traffic to the podcast through their site and on-air mentions.

    • Ooh, two good points. The holiday show will be an interesting case study. We’ll see if the weekly numbers turn into daily numbers. If that’s the case, you might be right.

      Didn’t think about that with the WBEZ radio show driving traffic. If that’s true, then “listens” alone may be a huge determining factor in getting to the top. Great observation.

      EDIT: Oh, just found out something else last night too: TOB shows up as the number 1 show when using the search term: Overwhelmed in the search field. That’s amazing! In Google, you can’t even find my show with just that one word.

      If that continues after new and noteworthy, there’s actually a chance the show won’t be such a tiny needle in a giant haystack after all.

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