368: Copywriting – The “Holy Grail” of Business, with Mish Slade

I’m a huge fan of awesome copy. Anytime a solopreneur, an entrepreneur or a company puts a lot of effort into their copy, I garner huge respect for them.

Today’s guest, Mish Slade, is a copywriting ninja.  She’s on a mission to eliminate the cheesy “corporate speak” from companies by writing fabulous copy, and her company, Mortified Cow, is dedicated to just that.

Aside from traveling around the world for the last couple years and being a digital nomad with her husband, she’s been working on her latest book May I Have Your Attention Please (available on Amazon January 25). We dive into all of that and more on episode 368 of The Solopreneur Hour.
More About Mish Slade
Mish had a fairly typical upbringing: she was born and raised in the suburbs of London with her mom, dad and her brother. She went to university where she met her now husband and spent her free time writing for the campus paper.

After graduation she interned in New York at a Jewish newspaper and learned to write feature stories. She fell in love with the city! When she returned to London she took a job with a digital agency there, and her husband went to work in PR for Warner Music.

When he later proposed she accepted on the condition that they would take a six-month sabbatical to New York City so she could fully explore and immerse herself in the city. He accepted her condition, they married and set about making the sabbatical come true. They saved six months’ worth of living expenses before quitting their jobs and moving to NYC.

On This Episode You’ll Also Hear:

What is a typical day like for them as digital nomads?
Where did the name Mortified Cow come from?
Why she recommends the “show don’t tell” approach to writing copy.
The need for a unique angle when writing your own copy.
How can you make your writing more targeted?

And much, much more!

They spent six months not working in NYC, just living and exploring and learning. There were wonderful experiences and not so-wonderful experiences, but it was worth it for them. Near the end of their stay they both came to the conclusion they wanted to do this long-term.

So next up was figuring out how: how would they be digital nomads? What would it take to travel and live around the world? On today’s show Mish explains how they’ve set up their day to day lives and how they work as digital nomads, plus how they utilize services like AirBnB to travel from country to country.

One tip Mish has for wanna-be travelers is to save. If you’re planning to leave your job and travel she recommends doing what they did: have six months’ of expenses saved up. But if you have a job that can be done anywhere then use AirBnB to rent out your place while you’re gone.

We also dive into copywriting: she shares her suggestions on the importance of finding your voice when writing your own copy. You have to know who you’re serving, why you’re different, what you stand for and what you’re about before you begin any kind of messaging. Otherwise you’ll simply fall into the “corporate speak” well so many others do.

It’s important to know what is unique about your company and who your ideal client is so you can speak to them in a natural, human way. She has a chapter on being human in her book, that’s how important the topic is! She has several other chapters we discuss, and much more on this episode of The Solopreneur Hour.

QUESTION OF THE DAY: What did you learn about copywriting today that you’re going to use in your business? Let us know in the comments below!

Do you enjoy this podcast? If so, could you please leave a review here. I read them, sometimes on the show, and will reach out if you leave your Twitter handle!

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Selected Links and Resources From This Episode

Source: Solopreneur Hour

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